Quiz 2
Are you Program Director Material? That is the question. You know, being a PD isn't easy. Think about it... a PD has to deal with: The GM, The Sales Slugs, The Listener Complaints, Egotistical Air Talent, Wacked Out Record Guys, Clients, Promoters, and ... well, you know what we mean. PD's have to deal with a weird bunch.
Program Directors are the buffer between the General Manager and all the crap that he doesn't want to bother with. General Managers want to see sales reports, count money, and go to lunch. Program Directors make sure General Managers don't have to make any real decisions that might affect the ratings.
To be a successful PD you gotta know how to handle certain situations. Each week we'll give you a new scenario to deal with. It'll be a multiple choice question!
OK, Here's a typical PD problem. Quiz 2
You're the new PD at a radio station that has been "having trouble" in the ratings. To tell the truth the station is dead last
and sucks even more than your last station did. You have been hired to turn the station around and restore it to its' former glory
of being 10th in the market instead of 23rd. The station's owner is committed to being a "winner", so you've got some resources
at hand. You have several options:
Do you:
A Fire the entire air-staff and start over.
