You're a Listener and you don't get it... 

The air-talent and the production guy....... oh, I'm sorry, that's Station Imaging Director, not production guy.... sorry, we drifted back to a time when radio was fun..  Anyway, they can spend hours working on a 30 second promo only to have the the PD say.... "Naw... that's not what I had in mind."   Sometimes we wish there really was a "Killer" promo.

KRUD Listener Tip: Well, have you noticed that those new voices you heard in the Fall are no longer new?   In fact, have you noticed that those new voices are no longer employed at the station?   What a surprise!   Well, it's because of one of two things.

[A]  The new voice didn't have any ratings in the fall rating period (The Book)

                                                          or

[B]  The station hired a new Program Director  (they always fire someone at a new job)