Quiz 5
Are you Program Director Material? That is the question. You know, being a PD isn't easy. Think about it... a PD has to deal with: The GM, The Sales Slugs, The Listener Complaints, Egotistical Air Talent, Wacked Out Record Guys, Clients, Promoters, and ... well, you know what we mean. PD's have to deal with a weird bunch.
Program
Directors are the buffer between the General Manager and all
the crap that he doesn't want to bother with. General
Managers want to see sales reports, count money, go to lunch,
and play golf. Program Directors make sure General Managers
don't have to make any real decisions that might affect the
ratings.
To be a successful PD you gotta know how to handle certain situations. On a semi-regular basis we'll give you a new scenario to deal with. It'll be a multiple choice question!
OK, Here it is..Quiz 5
The Morning Guy you hired a year ago (based on an incredible air-check) SUCKS.. no, he doesn't just SUCK..... he really S U C K S..... and he's got (not) the numbers to prove it. So what are you gonna do about it?
Do you:
A Tell him he's fired. Kick his ass out and and begin a nation-wide talent search for a real morning guy. (That nation-wide talent search always instills confidence in the air-staff)
B Try to be a nice guy and work with him and get him to perform on the level of the air-check that got him the gig....... or else!
C Have him over for dinner and suggest he might want to dust off the old resume because you're moving the afternoon guy to mornings.
D Give him a raise and a 3 year no-cut contract because in your heart you know Arbitron and the rest of the air-staff are wrong.
If you said D (as in duh) you have the potential to be a Program Director.
Keep checkin' in for the next Program Director's Quiz. Remember, jocks become PD's because.. well, PD also stands for "Pretty Desperate".
PD Quiz Number 4 is located here.
