Quiz 3
Are you Program Director Material? That is the question. You know, being a PD isn't easy. Think about it... a PD has to deal with: The GM, The Sales Slugs, The Listener Complaints, Egotistical Air Talent, Wacked Out Record Guys, Clients, Promoters, and ... well, you know what we mean. PD's have to deal with a weird bunch.
Program Directors are the buffer between the General Manager and all the crap that he doesn't want to bother with. General Managers want to see sales reports, count money, go to lunch, and play golf. Program Directors make sure General Managers don't have to make any real decisions that might affect the ratings.
To be a successful PD you gotta know how to handle certain situations. On a semi-regular basis we'll give you a new scenario to deal with. It'll be a multiple choice question!
OK, Here's another typical PD problem. Quiz 3
Well, the book just came in and boy does your morning show suck! How's that for starting your day? Here's the problem. The present morning team has been at the station for six years. Six years of recycling the same tired old cow plop on the air. No wonder listeners are scarce. The last time they did anything really funny was in the john when they had that farting contest. You wanted to put that on the air but management said no. Anyway, it's time for a change. Upper management might say: "We've decided to go in a different direction." Meaning: "You guys suck and you're outta' here." But you, as the Program Director, must examine the bigger picture. We're talking your job security here too.
Do you:
B Begin a nationwide talent search..THEN..fire the morning team.
C Give the PM Drive guy that morning shot he's always wanted. He's gotten a lot better, really! He's good on the phones, loves doing personal appearances, knows when to shut up, unlike the morning guys. He does voices, gets along with the sales slugs and his numbers have, for the last six years, been the highest rated daypart on the station. And.... the station won't have to pay moving expenses.
D Get new jingles.
If you said D you have the potential to be a Program Director.
Keep checkin' in for the next Program Director's Quiz. Remember, jocks become PD's because.. well, PD also stands for "Pretty Desperate".
A Fire the morning team and begin a nationwide talent search.
